The SFA software embrances a catalog of handy modules that admit you to lead the processes of sales and marketing at management levels. It let managers and regional directors full inspections of sales data. SFA application allows users to define and evaluate goals and budgets of sales, management of activity of sales agents and settlement prices. The informations accumulated in the system are use by the SFA sales analysts, workers of trade marketing and marketing departments.

Data from transactional systems reinforce Data Warehouse, which prowides carrying multidimensional analysis (OLAP called. On-Line Analytical Processing) in very simple way, what is characteristic for Business Intelligence systems. Managers and analysts have a possibilites to simply aggregate, filter and sort sales details, pick interesting information and switch the perspective opinion of them. SFA software links particular functions of CRM systems that support sales and marketing efforts . Typical for this type of application is the chance of "photo-shelf" and forwarding it to the sales manager.



Equally successful are the modules that are used to manage test and reap complaints from clients. The epochs of portable computers Pocket PC gone and in their place are more functional smartphones and tablets. Progerssive mobile applications for companies agents are accessible for Android, iOS (iPhone, iPad), Symbian, Windows Phone (used eg in Nokia and HTC) and BlackBerry. Habitually, SFA software is available in manifold languages. Thanks to work without the access to the Internet mobile application contemporize informations when you connect to the are online. The trader can collect bespeaks and do other tasks during the visit trade even if it is off the reach of GSM or Wi-Fi.

SFA systems are implemented in project servers (on premisedue to reason) or can be carried in the model application as a service (Software as a Service, SaaS). SFA applications can be connected with outer ERP and CRM systems adaptation in companies for business management, customer service and marketing activities. A sales representative can gain new and complete details about the accessibility of goods, present occasions and customer receivables.

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Orders gathered with the use of mobile devices, can be in simple way transferred to the ERP system of a company, or wholesale distributor.